About
Like a growing number of people, I'm not buying the liberal capitalist ideal anymore. That future suck, and I want to build a better one.
We need a philosophical and cultural revolution rather than a technological one. It is urgent to rethink our relationship with the world, and to change our ways of producing and consuming. But commitment doesn't come without convictions, and few people change without seeing a personal interest in doing so. I believe in the power of stories to shift people's minds. Nobody is born with the desire to own an SUV in their blood. Advertising and, more broadly, brand communication strategies play a major role in determining what is desirable. Through the ideals they convey, they shape the way we consume and produce. I believe that designers have a key role to play in creating new ideals for the future, by adopting new ways of designing and communicating that focus on human needs rather than economic growth. Obole exists to support the creators, visionaries and passionate people who are trying to change the world by getting their messages across through disruptive, tailor-made visual universes, so that their voice counts. Together we can build a new ideal for society, one that people want to live in, without taking a dump on the planet.
Manifesto
-
*
Ecoconception
Offering solutions with the lowest possible environmental impact, and helping you make the right choices according to your needs and budget.
-
*
Pédagogie
Provide keys of understanding to enable the target audience to become aware of the impact of its consumption and to make informed and responsible choices.
-
*
Accessibility & inclusivity
Offer communication tools that are accessible to the primary user: easy to understand, pick up and use Offer communication media that are accessible to secondary users, complying with web and print accessibility standards, inclusive and educational. As far as possible, develop alternative solutions to tailor-made products that are accessible on a solidarity basis, determined according to the customer's means and the use made of the product.
-
*
Clients
I work with companies whose values are in line with my own, and I do not put my skills at the service of companies or organisations with ecocidal activities, such as the oil industry, aviation, supermarkets, etc. I retain the right to decline a collaboration in the event of a conflict of values.
-
*
No shady practices
I do not participate in the creation of greenwashing campaigns. If sustainability claims are made in the company's communications media, they must be sourced and justified. I do not use dark patterns. My role is to make information visible and accessible to help people make informed decisions, not to manipulate. Communication must be in the interests of both the receiver and the sender.
-
*
Sobriety
Je vous proposerais par défaut des solutions les plus sobres possibles d’un point de vue environnemental. De la même manière, dans son fonctionnement, le Studio fait preuve de sobriété en utilisant au maximum de la seconde main lorsque cela est possible. Les équipements électroniques que j’utilise (ordinateur fixe et portable) sont modulaires et réparables. Je ne prends pas l’avion et utilise des mobilités douces pour mes déplacements professionnels la majeure partie du temps.
-
*
Partners and suppliers
Je travaille à la construction d’un réseau de partenaires et de fournisseurs locaux et engagés. Pour vos projets, je vous proposerais toujours autant que possible des options pertinentes avec votre projet de manière à favoriser les circuits courts et les matériaux durables.
-
*
Expertise
I'm trained in and print eco-design, and keep an active watch on these subjects so that I can constantly improve my services in this area and offer the most appropriate options.
Why Obole ?
I've always seen graphic design as a means of transmission and building bridges between people and their stories. My last name is also one of the names of the ferryman on the river to the underworld in Greek mythology. He helps people cross over and acts as a link between two worlds. Apart from the fact that it's super cool, I have always felt close with this character and his role. To get Caron (or Charon, depending on how you spell it) to help you cross over, you give him a coin as payment, called an Obole. So I set up this studio to be a bridge between the old world and the new. A world where communication serves life rather than money.
Who am I ?
I'm an art director and graphic designer. My favourite sport is taking indigestible messages to make them appealing, even to highly resistant target groups. For example, getting your backward uncle to understand global warming. I've been creating communication strategies and brands for all kinds of projects for about 6 years now. In practical terms, this means that I help people (entrepreneurs, associations, artists, activists, institutions, etc.) to communicate their message as effectively as possible by creating media such as websites, posts for social networks, printed brochures, etc. In short, anything that can be displayed on a screen or printed in one way or another. I've worked on a wide range of projects and for a diverse range of clients, but the one thing that almost everyone I've worked with has in common is that they didn't want to be like everyone else. And that's just as well, because what I enjoy doing is racking my brains to come up with just the right idea. Having been brought up by early adopters of organic food and plant-based milks (in other words, eco-freaks), I fell into the ecological trap quite early on. So naturally enough, now that I have a bit of luxury in choosing who I want to work with, I specialise in positive impact projects.